Google Ads Mastery Course
Master high-intent Google Search ads, Shopping campaigns, Performance Max (PMax), YouTube advertising, Quality Score optimization, and conversion tracking through 100% practical, project-based training.
Overview
Capture high-intent customer demand at the exact moment they search for products or services online with Skillmerce’s Google Ads Mastery Course. Google Search and PPC advertising drive some of the highest conversion rates across e-commerce and lead generation globally. This hands-on program guides you step-by-step from Google Manager Account (MCC) architecture and keyword match type strategy to advanced conversion tracking, Google Merchant Center setups, YouTube ads, and scaling high-ROAS PPC campaigns for local and international clients.
What you will learn :
Understand how paid search auctions work, customer search intent levels, campaign structures, Ad Rank calculations, and structuring scalable ad budgets across local service and e-commerce models.
Set up and configure Google Ads Manager Accounts (MCC), billing parameters, user access levels, conversion goals, and navigating the modern Google Ads interface efficiently.
Master Keyword Planner, negative keyword lists, search term audits, and strategic keyword match types (Exact, Phrase, Broad) to eliminate wasted ad spend and target high-converting search queries.
Craft high-CTR headline combinations, descriptions, assets (sitelinks, callouts, call extensions, structured snippets), and optimize Quality Score components (Expected CTR, Ad Relevance, Landing Page Experience).
Set up enhanced conversion tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4). Learn purchase value tracking, lead form submission goals, cross-domain attribution, and phone call tracking.
Set up, configure, and troubleshoot Google Merchant Center feeds for Shopify and WooCommerce stores. Learn product data feed optimization, GTIN/MPN attributes, and high-margin Shopping campaign management.
Build and optimize Performance Max campaigns using audience signals, asset groups, and custom themes. Master automated smart bidding strategies (Target CPA, Target ROAS, Maximize Conversions, Maximize Conversion Value).
Design targeted Google Display remarketing banners and launch skippable/non-skippable YouTube Video campaigns to build brand awareness, retarget website visitors, and drive video sales conversions.
Package your Google Ads skills into high-ticket monthly client retainers. Learn how to perform deep PPC account audits as outreach hooks, draft winning strategy proposals, and land international clients on Upwork, Fiverr, and LinkedIn.
Course features :
- Live Campaign Builds & Real Budgets
Set up, structure, and optimize real Google Ads campaigns in real-time, working directly with keyword match types, negative keywords, and live bid adjustments.
- Hands-on GTM & Conversion Tracking Drills
Practice setting up Google Tag Manager tags, triggers, custom conversion goals, and GA4 event mapping to ensure 100% accurate attribution.
- E-Commerce Merchant Center Feed Optimization
Gain direct experience creating, auditing, and fixing feed disapproval errors in Google Merchant Center for live e-commerce store listings.
- One-on-One Performance Mentorship
Receive direct campaign reviews, Quality Score diagnosis, and account troubleshooting support from active Google Ads specialists and PPC strategists.
- Agency Resource & Proposal Suite
Access ready-to-use PPC audit templates, client pitch decks, keyword strategy worksheets, and executive monthly reporting sheets.
This course includes :
- 📱 Access on mobile & desktop resources
- ♾️ Full lifetime access to course materials
- 🎥 Free webinars & live Q&A sessions
- 📜 Verified Certificate of Completion
- ⏳ 2-Month / 3-Month Intensive Practical Training
- 💼 PPC Management, Freelancing & Client Retainer Mentorship
